Public Relations Division – ICPF DKI Jakarta

This Standard Operating Procedure (SOP) for the Public Relations Division of the Indonesian Crime Prevention Institute (LCKI) defines its vital role in building the institution’s image, delivering public information, and establishing strategic communication with society and external partners.

🎯 I. PURPOSE

To establish work guidelines for the Public Relations Division in conducting public communication, activity documentation, and information management in a professional, transparent, and effective manner.

💼 II. MAIN DUTIES

1. Draft and disseminate official institutional information to the public.
2. Manage LCKI’s social media, website, and digital communication channels.
3. Prepare press releases, activity news, and publication materials.
4. Build relationships with mass media and external communication partners.
5. Document all institutional activities (photos, videos, reports).
6. Prepare monthly and annual public relations reports.
7. Handle public complaints, aspirations, and inquiries responsively.

📋 III. WORK PROCEDURES

1. Public Information Management

• Draft information content (news, education, announcements).
• Disseminate information through social media, website, and communication groups.
• Prepare press releases for strategic activities and collaborations.

2. Activity Documentation

• Professionally capture photos and videos of institutional activities.
• Prepare documentation reports and digital archives.
• Store documentation in structured and secure folders.

3. Media Relations

• Maintain communication with journalists and local/national media.
• Compile a list of media partners and official contacts.
• Provide LCKI board members as spokespersons for interviews or coverage.

4. Public Service

• Handle public inquiries, complaints, and aspirations via WhatsApp, email, and social media.
• Prepare public response reports and follow-up recommendations.
• Uphold communication ethics and safeguard public data confidentiality.

📌 IV. RESPONSIBILITIES

• Maintain the institution’s positive image and credibility in the public eye.
• Ensure accuracy and clarity of information delivered.
• Submit public relations reports to the Secretary General and Chairman.
• Represent the institution’s communication in public forums.

📎 V. SUPPORTING DOCUMENTS

• Press release and activity news templates.
• Monthly public relations report formats.
• Media partner and communication contact lists.
• Digital documentation archives (photos, videos, publications).
• Public feedback and complaint forms.